Twitter can be a powerful tool for business, but only when it is used appropriately. What follows are 10 little tips to help you get the most from your 140 characters…
- Participate in Twitter chats, related to your industry or business, on a regular basis.
- Report industry, company, world and other news that’s related to your business, together with some commentary.
- Spread your tweets throughout the day, rather than posting the all at once, as people check Twitter at different times of the day.
- Use #hashtags, both sparingly and appropriately. Hashtags make tweets more search friendly, but overuse and you tweet loses its meaning. Research hashtags before you use them. Using the correct hashtag on the right post will improve audience reach.
- Use lists. Twitter lists are a powerful but poorly used tool. Lists allow you to group the important people you follow so they don’t get lost in the noise.
- Don’t buy followers. These are not real people and therefore just a waste of money.
- Use images on your tweets. Images draw the eye and make it more likely that your tweets are noticed.
- Don’t sell, sell, sell. Instead produce content that will engage your followers. Constant selling just turns people off.
- Repost the same tweet multiple times across the day/week. People visit twitter at different times. This will increase the chance that your post will be read.
- Use Other Networks to Leverage Your Tweets. Share your Twitter content with your audience on other networks by re-posting your tweets on Facebook and LinkedIn, when appropriate. You also can embed a tweet into your blog or website to further increase audience.
Will Hogarth
CTO @ VGS GLOBAL
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