In our technological age, data is king. We all look to grow the quantity and quality of the data we hold on our respective CRM systems.
The way we can collect this data can vary: mailing lists, logins for free downloads or subscription benefits. Whichever way you collect your data, one thing that is almost certain is that you/your business will be making use of on line forms.
This brings me to my point. There are so many companies, including some of the larger organisation, throwing away this opportunity.
How?
The problem is they use an email validation routine within their forms that only copes with the tradition Top Level Domains (TLDs). This means it is OK if your perspective customer trying to give you their data, uses a ‘.com’ or a ‘.co.uk’ email address. However, if they use one of the newer TLDs, (such as '.global') their email address will be rejected as being invalid.
The Result
They will then soon become fed up and go to one of your competitors. All this means you have lost out on valuable data, and moreover: the prospect of a new customer.
In Wrap Up
In order to make sure you and/or your organisation does not lose out, the answer is simple: Make sure any data capture forms validate any email addresses against the latest list of Top Level Domains.
Talk to VGS Media about your Web App needs
Will Hogarth
CTO @ VGS Media
Will Hogarth is a long time geek, writer and long distance
triathlete, with extensive experience in most areas of the IT World. Will is a
former games developer, DBA and project manager, but unlike most geeks he has a
passion for the outdoors and a life of adventure.
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